Its a wrap now, the blogs have been diligently done and the design and corrections have been equally done too. I will be putting a link to the assignment on the wiki-dot website for official submission.
Friday, 17 October 2014
Julia's Personal Project Diary: Let's bring it all together
Finally all submitted content was uploaded this Tuesday. Because of the
delay of content delivery and upload the last view days were full of
work on the blog. I structured the content, made sure nothing is doubled
up and did rewrite the work to bring it into useful content that is
round and consecutive. I checked all articles and made recommendations
to other team members' work in case of references, image copyright, or
missing parts which were necessary to underline statements.
We decided which creative commons license we want to use and included it in the blog.
I think the final result of our work is an informative presentation of LinkedIn's business focusing on the new Sales Navigator.
We decided which creative commons license we want to use and included it in the blog.
I think the final result of our work is an informative presentation of LinkedIn's business focusing on the new Sales Navigator.
Robyn's Personal Project Diary: Final remarks
It has been an incredibly stressful week, but we have made it through and produced our blog- LinkedIn: An E-Commerce Case Study.
Yesterday things finally came together; we all seemed to be on the same wave length and were communicating consistently over Facebook over the course of the day as we edited each other's work and brought all the content together on the blog. I focused on fixing the grammatical errors, sentence structure and lack of coherence in some of the content, as well as making sure everyone used the same referencing- which we decided would be just to use hyperlinks to our sources, as this is most real to most other blog-publishing I'd seen. I'm really happy with where it is now, especially considering where it's come from over the last few days.
In hindsight, there were definitely things that I could have done better; stuck to the schedule more precisely and made sure I spoke up about my opinions and ideas more. However, I feel like we've overcome any issues and come together as a group to produce a great source of information. I don't know if this is the best we could've done had we known our direction from the outset, but I think we have managed to pull off a very successful project all things considered.
Yesterday things finally came together; we all seemed to be on the same wave length and were communicating consistently over Facebook over the course of the day as we edited each other's work and brought all the content together on the blog. I focused on fixing the grammatical errors, sentence structure and lack of coherence in some of the content, as well as making sure everyone used the same referencing- which we decided would be just to use hyperlinks to our sources, as this is most real to most other blog-publishing I'd seen. I'm really happy with where it is now, especially considering where it's come from over the last few days.
In hindsight, there were definitely things that I could have done better; stuck to the schedule more precisely and made sure I spoke up about my opinions and ideas more. However, I feel like we've overcome any issues and come together as a group to produce a great source of information. I don't know if this is the best we could've done had we known our direction from the outset, but I think we have managed to pull off a very successful project all things considered.
Robyn's Project Diary: Bringing it all together
On Friday I submitted my content to the blog in a rough format so that we could get the ball rolling on creating a read-able blog. Today I finished and published my info-graph on a brief financial history of Linkedin. It's available to view here.
I'm slightly concerned about the state of the group and the direction of the blog at this point. We only have a few days of our extension left and we still don't have a clear financial focus in the content on the blog. I'm feeling particularly overwhelmed at this stage because I think we've lost the 'point' of this assignment and there seems to be tension building in the group. Hopefully everything will come together for Friday.
I'm slightly concerned about the state of the group and the direction of the blog at this point. We only have a few days of our extension left and we still don't have a clear financial focus in the content on the blog. I'm feeling particularly overwhelmed at this stage because I think we've lost the 'point' of this assignment and there seems to be tension building in the group. Hopefully everything will come together for Friday.
Tuesday, 14 October 2014
David's Project Diary: Incorporated Feedback from Team Members
I got some feedback from team members this week and incorporated them into my work. Apparently we got an extension of one week, this will give us time to review all the work done so as to get rewarding marks.
Thursday, 9 October 2014
Julia's Personal Diary: Some thoughts about Risks and Privacy
Today I received this email from LinkedIn:
| Hi Julia, | ||
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| At LinkedIn, we want to help you make the most of your professional life. Part of that is showing the world more about who you are and what you know by sharing ideas, starting conversations, and inspiring others with your work. | ||
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| So, that raises a question: who owns all of the content you post on LinkedIn? You do, and you always have. We've updated our User Agreement (effective October 23, 2014) to reinforce our commitment to respecting what's yours. Whether it's an update, photo, comment, post, presentation, portfolio, or anything else, we want to make it clear that you're in control of your content. | ||
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Here are some highlights (you can read more in our blog post):
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We also want to give you even more control over your account so we're introducing some new tools:
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| Lastly, we've clarified our Privacy Policy (effective October 23rd, 2014) to provide you with more clarity and reflect recent changes to our business. All of these changes are part of our commitment to put our members first. With these updates, you can feel even more confident about who controls your content and personal data on LinkedIn: you. | ||
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| Thanks for being a member! | ||
| The LinkedIn Team After I've read this some ideas for the 'Risks' section came into my mind and I want to share them with the rest of the team: When we talked about the risks the Sales Navigator brings with, we almost forgot about the most important point: privacy! Especially if we upload all our data from Sales Force it is all about keeping our data and not sharing any of it with LinkedIn. Of course, LinkedIn will be able to track anything, but, most important is, that they are not able to do anything with our knowledge about our customers, which we can collect with comments within the application, without permission. Also databases are something extremely valuable for each company. Not to forget about addressing it to a 3rd party without client permission could be against many policies.That again underlines how important this new linkedin data regulations are. If they would have i.e. facebook user agreement, the risk for companies to import and share their valuable data would be too high as LinkedIn could just use it in public. Anyway, as more as I'm thinking about I find the sales navigator is a very smart company step. Even if the user still owns all content, LinkedIn knows not only anything about him anymore, they also know client backgrounds now, company insights and futur client plans as this will be found in the comment function at every potential clients profile after the first couple of sales contacts and notices. They could even know how many phone calls and contacts the Sales Person needs to fix the deal as people can use the kalender and feminder function. This could be an extremely high value and brillian opportunity to highly increase LinkedIns CRM system and targeting in the future. But it could also stop companies to subscribe the Sales Navigator or not to use this tool. The point is: we don't exactely know chat Sales Force data LinkedIn saves in the background if we connect it to each other. Do they have fully access? Every company would give LinkedIn full insights in their most holy system. |
Wednesday, 8 October 2014
Team Meeting 8/10/2014
So far approximately 70% of the content is submitted, but details has to be researched for deeper analyzes.
We talked about the ROI and that we want to view the whole companie's revenue but also have a closer look at the business services premium, talent solutions and marketing solutions. About sales solutions there is no information available yet.
But, regarding to LinkedIn's Account Manager Anthony Tsang, there are 6 x more sales professionals on the network than recruiters. So naturally, the company sees a potential to create a tool that can help sales professionals to sell better. And with that the potential for a positive ROI is high.
The blog's content structure is following:
Firstly we describe LinkedIn, what it is, how people can use it, and also have a look at the history and how it developed such a successful business.
This followed by an overview about the business services and different subscription models.
From there on we focus on LinkedIn Sales Solutions and introduce the LinkedIn Sales Navigator. We explain what social selling is and why the sales navigator is such a great tool to increase sales and can make work easier for Sales Professionals.
Followed by the introduction of the target group, the social buyers and their behaviours.
Finally we point out the advantages and differences between LinkedIn Premium 'Professional' and LinkedIn Sales Navigator 'Team' and why it is worth to spend the money.
We end the Sales Navigator report with risk analyzes like trends, that we are just at the beginning of a social sales era, but not every sales professional is there yet. It is also quite expensive and must be treated well otherwise the functions are useless (same as every other CRM system). If users are not happy, they won't subscribe or not extend subscription.
One of the last articles is going to be the ROI analyzes. LinkedIn provides quarterly plans.
We finish the case study with a lookout for future development/plans/opportunities.
All content must be provided until Friday, 10th October 14. Robyn will include it in the blog and we can edit and structure it until the new submission date 17th October 14.
We talked about the ROI and that we want to view the whole companie's revenue but also have a closer look at the business services premium, talent solutions and marketing solutions. About sales solutions there is no information available yet.
But, regarding to LinkedIn's Account Manager Anthony Tsang, there are 6 x more sales professionals on the network than recruiters. So naturally, the company sees a potential to create a tool that can help sales professionals to sell better. And with that the potential for a positive ROI is high.
The blog's content structure is following:
Firstly we describe LinkedIn, what it is, how people can use it, and also have a look at the history and how it developed such a successful business.
This followed by an overview about the business services and different subscription models.
From there on we focus on LinkedIn Sales Solutions and introduce the LinkedIn Sales Navigator. We explain what social selling is and why the sales navigator is such a great tool to increase sales and can make work easier for Sales Professionals.
Followed by the introduction of the target group, the social buyers and their behaviours.
Finally we point out the advantages and differences between LinkedIn Premium 'Professional' and LinkedIn Sales Navigator 'Team' and why it is worth to spend the money.
We end the Sales Navigator report with risk analyzes like trends, that we are just at the beginning of a social sales era, but not every sales professional is there yet. It is also quite expensive and must be treated well otherwise the functions are useless (same as every other CRM system). If users are not happy, they won't subscribe or not extend subscription.
One of the last articles is going to be the ROI analyzes. LinkedIn provides quarterly plans.
We finish the case study with a lookout for future development/plans/opportunities.
All content must be provided until Friday, 10th October 14. Robyn will include it in the blog and we can edit and structure it until the new submission date 17th October 14.
Tuesday, 7 October 2014
David's Project Diary: Parts Submitted
Last week I submitted on our Facebook group page my parts as stipulated in the project schedule for feedback from team members. Parts include social selling, ROI, Return of Investment and advantages of sales navigator
Robyn's Personal Project Diary: Getting into the swing of things
After our last meeting regarding the change of focus, I personally feel a lot better about the direction of the blog. I like that there is a more specific point to the research. It's been really enlightening learning about LinkedIn as a company- there are so many aspects of it as a business that I had never thought about and this project has definitely forced me to look at and analyse internet businesses in a completely different way. I also think the new blog layout will make for a more extensive look of LinkedIn as a business- this will allow us to really grapple with the vastness of LinkedIn's business structures.
Monday, 6 October 2014
Julia's Personal Project Diary: Content submitted
Yesterday I submitted the content via our Facebook page to Robyn ready to design. For my research I used mainly the information LinkedIn provides on its blog including webinars about Sales Solutions and my own experience clicking through LinkedIn navigation and tools provided. Also blog posts found via google were helpful to confirm my experience.
To provide a short overview I introduced the different business services and for what they are useful. Afterwards I picked the Business Service 'Sales Solutions' to focus on its new application, the LinkedIn Sales Navicator. I explained the key features, how it works and the different subscription models to use it including prices.
I also lined out how the Sales Navigator can be used for collaborative team work and why targeting social buyers promisses to be such successful.
As LinkedIn offers currently a number of differnt subscription tools, I also listed them for keeping the overview and to prepare the change to the next content which is prepared by David, the comparisson between LinkedIn Premium and LinkedIn Sales Navigator and if its worth to spend more money (advantages).
To provide a short overview I introduced the different business services and for what they are useful. Afterwards I picked the Business Service 'Sales Solutions' to focus on its new application, the LinkedIn Sales Navicator. I explained the key features, how it works and the different subscription models to use it including prices.
I also lined out how the Sales Navigator can be used for collaborative team work and why targeting social buyers promisses to be such successful.
As LinkedIn offers currently a number of differnt subscription tools, I also listed them for keeping the overview and to prepare the change to the next content which is prepared by David, the comparisson between LinkedIn Premium and LinkedIn Sales Navigator and if its worth to spend more money (advantages).
Team Meeting 6/10/2014
After a conversation with Ainslie at the team meeting at class Robyn and Julia decided today that we change the presentation of the team report from Prezi to a blog which allows us to go deeper into the topic and we could carry on after the assignment.
Today I received Davids introduction about Social Sales. I would work out the point how CRM helps to build trust and how this converts into sales leads. Also why it is so important to avoid cold calls and why it is so helpful using LinkedIn to convert them into appointments.
Robyn is going to set up the blog and to implement the collected work. Afterwards we can edit and work out more details if necessary to make it all fit together for a proper business overview.
Today I received Davids introduction about Social Sales. I would work out the point how CRM helps to build trust and how this converts into sales leads. Also why it is so important to avoid cold calls and why it is so helpful using LinkedIn to convert them into appointments.
Robyn is going to set up the blog and to implement the collected work. Afterwards we can edit and work out more details if necessary to make it all fit together for a proper business overview.
Friday, 3 October 2014
Change of topic and new Project Schedule
Project Schedule - Edited Version 2
During my research I found a new tool on LinkedIn which was launched on 31st July 2014 and is just going to be introduced in EMEA on the 15th of October 2014 via a webinar; means that they are still in the first promotion period.
'LinkedIn Sales Navigator' is a reaction on the big demand for sales using social media, called 'Social Sales' and how networks influence social buyers.
In consequence to this news, our team decided to change the Project's focus in the last minute and to analyze how social selling changes the business world and how LinkedIn implemented this demand to increase company revenue. We will give a quick overview to LinkedIn's Business Services and Subscribtion models and work out the advantages comparing Sales Solutions to Premium Upgrades and analyze the influence onto LinkedIn's ROI.
The new Project Schecule can be downloaded here.
During my research I found a new tool on LinkedIn which was launched on 31st July 2014 and is just going to be introduced in EMEA on the 15th of October 2014 via a webinar; means that they are still in the first promotion period.
'LinkedIn Sales Navigator' is a reaction on the big demand for sales using social media, called 'Social Sales' and how networks influence social buyers.
In consequence to this news, our team decided to change the Project's focus in the last minute and to analyze how social selling changes the business world and how LinkedIn implemented this demand to increase company revenue. We will give a quick overview to LinkedIn's Business Services and Subscribtion models and work out the advantages comparing Sales Solutions to Premium Upgrades and analyze the influence onto LinkedIn's ROI.
The new Project Schecule can be downloaded here.
Thursday, 2 October 2014
Julia's Personal Project Diary - What is LinkedIn?
Today I submitted the content for the introduction of LinkedIn as a Word Document via our Facebook group, ready to be checked by each team member and Robyn can layout it in Prezi.
I included a couple of figures about the social network and explained how to use it. Furthermore I explained LinkedIn Types and their relationships and used a graph to showcase it. I selected the picture with copyright in mind to make sure I am allowed to use it. Sources are going to be attached in the presentation.
On top of that, I gave a quick overview about the available profile upgrades and the business models LinkedIn is constantly developing.
As my source I mainly used LinkedIn itself and also the media LinkedIn developes to support new features. They have a great blog with plenty of content to gain knowledge from.
I included a couple of figures about the social network and explained how to use it. Furthermore I explained LinkedIn Types and their relationships and used a graph to showcase it. I selected the picture with copyright in mind to make sure I am allowed to use it. Sources are going to be attached in the presentation.
On top of that, I gave a quick overview about the available profile upgrades and the business models LinkedIn is constantly developing.
As my source I mainly used LinkedIn itself and also the media LinkedIn developes to support new features. They have a great blog with plenty of content to gain knowledge from.
Wednesday, 24 September 2014
Julia's Personal Project Diary - Project Schedule
Project Schedule - Edited Version 1
Regarding the new topic for the Team Report I edited the Project Schedule today. Please find the new tasks and deadlines here.Team Meeting 23/09/2014
Regarding to the feedback we got on the Project Plan we worked out a new topic for our team report. We are going to concentrate on a special tool LinkedIn uses to generate money instead of the whole company view with the different business models.
As we are all interested in communication and the marketing opportunities we decided to focus on the Advertising Business model which builds revenue of the data collected of seeing and reversing connections in this CV social network. We are going to analyze LinkedIn Marketing Solutions in case of targeted Sponsored Updates with a case study about a marketing campaign with focus on sponsored polls. We are going to evaluate risks and how Linkedin does support to deliver valuable campaigns as it is in all interests to keep clients. The companie's ROI is going to be analyzed and future plans and developments.
As we are all interested in communication and the marketing opportunities we decided to focus on the Advertising Business model which builds revenue of the data collected of seeing and reversing connections in this CV social network. We are going to analyze LinkedIn Marketing Solutions in case of targeted Sponsored Updates with a case study about a marketing campaign with focus on sponsored polls. We are going to evaluate risks and how Linkedin does support to deliver valuable campaigns as it is in all interests to keep clients. The companie's ROI is going to be analyzed and future plans and developments.
Robyn's Personal Project Diary- Topic Review
As per my chat with Ainslie I relayed the information of the need for us to specifically focus our project questions in more detail to the rest of my team. I had discussed a few potential options with Ainslie which I relayed to my team, and together we decided that an in person meeting was necessary. At the meeting we decided to completely re-focus our case study to look at the marketing solutions and Julia edited the project schedule accordingly. I am still in charge of the creative aspects of the project and will make sure I'm available to help edit every one else' work when necessary.
Monday, 15 September 2014
Robyn's Personal Project Diary- Initial Plan
My role in the team is to ensure that the production
of my specific topics of content are produced and submitted as per the
schedule. I am covering the background of LinkedIn and will be creating an
info-graph to show the timeline of the company’s financial and commercial
growth. I will also explore LinkedIn’s Talent Solution business model as well
as the company’s plans for development and growth in the future. I am
comfortable with my writing and research skills so I am confident I will be
able to remain abreast with this role.
Julia's Personal Project Diary - Project Plan
Assignment 2 - Project Plan:
Next to our team meeting and the general team discussions I developed a detailed project schedule in form of a Gantt Chart for my team. For the Project Schedule included in the Project Plan I used the software 'GanttProject' which is uncomplicated and comfortable to work with. Timings and resources can be changed and the Gantt Chart gives a great overview which work is done yet and about the time allocations. For our detailed, internal project schedule I created a gantt chart in Excell which is easy to handle and gives a great overview of each team members roles.
In accordance with David and Robyn I described the roles of each person transferred to a real work project and co-ordinated responsibilities.
On top of that, I wrote down a Code of Conduct for our team which we discussed together and everyone agreed to.
My personal plan is a summary of the jobs have to be done regarding the Project Schedule and a more detailed description of the Project Manager role I assumed.
Sunday, 14 September 2014
About us
Hi,
we are the "Postgraduate Team" and this blog is created to support our team assignment for the unit "505 Internet Commerce and Consumers" at Curtin University.
For Assignment 2 we had to develop a project plan. Assignment 3 is going to be a team report. Our group will analyze how LinkedIn has matured as a business and is constantly developing.
We will present this report through Prezi. However, each team member will write a personal diary about his contribution, timing and support and post/edit it on this blog regularly to give an overview what is going on.
For Assignment 2 we had to develop a project plan. Assignment 3 is going to be a team report. Our group will analyze how LinkedIn has matured as a business and is constantly developing.
We will present this report through Prezi. However, each team member will write a personal diary about his contribution, timing and support and post/edit it on this blog regularly to give an overview what is going on.
Friday, 12 September 2014
Davids Project Diary: Blog Creation
Created this blog and invited team members as contributors so that they can input in as well. The design will be done prior to the end of the assessment just before submission.
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