Team Meeting 8/10/2014

So far approximately 70% of the content is submitted, but details has to be researched for deeper analyzes.

We talked about the ROI and that we want to view the whole companie's revenue but also have a closer look at the business services premium, talent solutions and marketing solutions. About sales solutions there is no information available yet.
But, regarding to LinkedIn's Account Manager Anthony Tsang, there are 6 x more sales professionals on the network than recruiters. So naturally, the company sees a potential to create a tool that can help sales professionals to sell better. And with that the potential for a positive ROI is high. 

The blog's content structure is following: 

Firstly we describe LinkedIn, what it is, how people can use it, and also have a look at the history and how it developed such a successful business. 
This followed by an overview about the business services and different subscription models. 
From there on we focus on LinkedIn Sales Solutions and introduce the LinkedIn Sales Navigator. We explain what social selling is and why the sales navigator is such a great tool to increase sales and can make work easier for Sales Professionals. 
 Followed by the introduction of the target group, the social buyers and their behaviours. 
Finally we point out the advantages and differences between LinkedIn Premium 'Professional' and LinkedIn Sales Navigator 'Team' and why it is worth to spend the money. 
We end the Sales Navigator report with risk analyzes like trends, that we are just at the beginning of a social sales era, but not every sales professional is there yet. It is also quite expensive and must be treated well otherwise the functions are useless (same as every other CRM system). If users are not happy, they won't subscribe or not extend subscription. 
One of the last articles is going to be the ROI analyzes. LinkedIn provides quarterly plans. 
We finish the case study with a lookout for future development/plans/opportunities.

All content must be provided until Friday, 10th October 14. Robyn will include it in the blog and we can edit and structure it until the new submission date 17th October 14.