Julia's Personal Diary: Some thoughts about Risks and Privacy

Today I received this email from LinkedIn:

	Hi Julia,
	At LinkedIn, we want to help you make the most of your professional life. Part of that is showing the world more about who you are and what you know by sharing ideas, starting conversations, and inspiring others with your work.
	So, that raises a question: who owns all of the content you post on LinkedIn? You do, and you always have. We've updated our User Agreement (effective October 23, 2014) to reinforce our commitment to respecting what's yours. Whether it's an update, photo, comment, post, presentation, portfolio, or anything else, we want to make it clear that you're in control of your content.
	Here are some highlights (you can read more in our blog post): You're in the driver's seat. We'll always ask your permission before using your content in third-party ads, publications, or websites. We've always done this, but now our User Agreement specifically spells it out. You decide when your content goes. If you delete something from our platform, we won't use it anymore. Share wherever or whenever you'd like. We don't own or have exclusive rights to your content. It's yours, so feel free to repost it anywhere, however you want.
	We also want to give you even more control over your account so we're introducing some new tools: Now there's a single place to see everywhere you're signed in to LinkedIn and manage those sessions. You can now export your LinkedIn data, including updates you've shared, your activity, where or how you access LinkedIn, and more. The emails we send when you change your password now include info about the place where the action was taken, so you can rest assured your account is secure.
	Lastly, we've clarified our Privacy Policy (effective October 23rd, 2014) to provide you with more clarity and reflect recent changes to our business. All of these changes are part of our commitment to put our members first. With these updates, you can feel even more confident about who controls your content and personal data on LinkedIn: you.
	Thanks for being a member!
	The LinkedIn Team After I've read this some ideas for the 'Risks' section came into my mind and I want to share them with the rest of the team: When we talked about the risks the Sales Navigator brings with, we almost forgot about the most important point: privacy! Especially if we upload all our data from Sales Force it is all about keeping our data and not sharing any of it with LinkedIn. Of course, LinkedIn will be able to track anything, but, most important is, that they are not able to do anything with our knowledge about our customers, which we can collect with comments within the application, without permission. Also databases are something extremely valuable for each company. Not to forget about addressing it to a 3rd party without client permission could be against many policies.That again underlines how important this new linkedin data regulations are. If they would have i.e. facebook user agreement, the risk for companies to import and share their valuable data would be too high as LinkedIn could just use it in public. Anyway, as more as I'm thinking about I find the sales navigator is a very smart company step. Even if the user still owns all content, LinkedIn knows not only anything about him anymore, they also know client backgrounds now, company insights and futur client plans as this will be found in the comment function at every potential clients profile after the first couple of sales contacts and notices. They could even know how many phone calls and contacts the Sales Person needs to fix the deal as people can use the kalender and feminder function. This could be an extremely high value and brillian opportunity to highly increase LinkedIns CRM system and targeting in the future. But it could also stop companies to subscribe the Sales Navigator or not to use this tool. The point is: we don't exactely know chat Sales Force data LinkedIn saves in the background if we connect it to each other. Do they have fully access? Every company would give LinkedIn full insights in their most holy system.