Regarding to the feedback we got on the Project Plan we worked out a new topic for our team report. We are going to concentrate on a special tool LinkedIn uses to generate money instead of the whole company view with the different business models.
As we are all interested in communication and the marketing opportunities we decided to focus on the Advertising Business model which builds revenue of the data collected of seeing and reversing connections in this CV social network. We are going to analyze LinkedIn Marketing Solutions in case of targeted Sponsored Updates with a case study about a marketing campaign with focus on sponsored polls. We are going to evaluate risks and how Linkedin does support to deliver valuable campaigns as it is in all interests to keep clients. The companie's ROI is going to be analyzed and future plans and developments.
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